Generations of the Alamwar family have been, and remain down to this day, active and integral contributors to social, agricultural and economic development in rural India. Today, the name Alamwar is synonymous with social enterprise.
Over centuries our family has kindled a passion for artistry, textiles and crafts. Our collections are hand crafted using fine fabrics imbued with vibrant colors, exotic prints and detailed embroidery. Our fabrics are hand block and hand screen printed by master artisans using hand carved wooden printing blocks. The birth of these creations is at the heart of our productive pulse in Hyderabad, India. These unique pieces safeguard skills and craftsmanship dating back centuries. Our team of dedicated artisans and staff translate the Alamwar vitality and vibrancy to textiles and collectively contribute to the preservation of the tradition of handmade artistry. Our use of natural botanical dyes and azo free dyes, along with chemical free processing, result in the lowest environmental impact. These founding practices keep our commitment to protect our communities, the environment and our earth.
Today we are passionate about the art, the artisans and the preservations of these nationally famous textiles. The results can be appreciated in Alamwar's handcrafted products and accessories. Alamwar is committed to the following ethical practices:
Commitment to ethical and sustainable production and sourcing to create and offer livelihood for indigenous artisans and their families.
The use of azo free dyes and natural botanical dyes are conscious efforts to help protect our environment, including the ground and water supplies.
The preservation of ancient crafts such as hand dyeing, weaving, embroidery and fabric painting to uphold the livelihood of artisan communities. Working with NGOs and imparting vocational training to marginalized women.
Viji Reddy is an award-winning multi-media artist who has an abiding interest and passion for handmade textiles. Her textile designs and products are outer manifestations of her own spiritual journey. Her passion for interior design has led her to create an extensive collection of linens and products for the home. As a painter, ceramist and textile designer, she is also a thoroughly modern woman at the front of an arc that reaches back to ancient craft-traditions of India. She has a powerful sense of entrepreneurship and it is not surprising that her embroidery is done by an Indian NGO that elevates and empowers women in rural India. Her fashion collections combine age-old printing, dyeing, weaving and embroidery techniques. Viji also has her own workshops in India where a group of skilled artisans translate her ideas into exquisite products for contemporary living. Viji travels the world displaying her award-winning textiles in international shows and has curated museum exhibits on Indian textiles, she is also a collector of exemplary and priceless antique textiles of South Asia. After raising her children and sending them off into the world, she is now intent on bringing the same nurturing, grace, style, and excitement to Alamwar Luxury Lifestyle Brand.
Archi Reddy is the younger of the two sisters who mirrors the passion interest in preserving textiles amongst the women in the Alamwar family. After starting a family, Archi took the cerebral road of running businesses and managing family finances. During the time, her sister introduced Indian textiles to western fashion, Archi was busy raising a family and managing several business ventures. Today, with their individual families on a set course, it was only natural for Archi to combine her forces with her sister. In this respect, Archi brings the necessary skills to give honest meaning and assurance to the idea of corporate social responsibilities and the triple bottom line. Lest it be forgotten, Archi shares the same tastes and has her own collection of rare textiles and jewelry whose modern interpretations are on offer at Alamwar.
Thank you for your interest in Alamwar Textiles and our line of hand-crafted natural fabrics.